Creative direction and full brand redevelopment for The Hills Roastery, a specialty coffee destination within The Hills of Rivermakers precinct. The rebrand positioned the roastery as refined yet approachable, balancing elevated design with a warm, community-focused tone.

Scope included brand identity, website, digital design, packaging, OOH advertising and social media. The visual system was developed to feel contemporary and confident while remaining grounded and welcoming, reflecting the precinct’s lifestyle-driven atmosphere.