Design across brand guidelines, long-form publications and seasonal and core packaging for T2 Tea, a global tea brand known for its vibrant colour, playful personality and collectible product ranges.

The work translated T2’s expressive identity into structured yet dynamic systems, balancing clarity with energy across complex, content-rich formats. Through experimental layouts, confident typography and considered pacing, the visual language was extended to reflect T2’s position as a challenger within the tea category.