Pana Organic
Worked across brand and packaging design for Pana Organic during a period of range growth and category expansion. Established a strategic, research-led design approach through competitor, trend, and market analysis to support new product categories and brand growth.
Standardised the brand’s packaging architecture, creating a cohesive look and feel across the full product portfolio while balancing production requirements, timelines, and market positioning.
Collaborated closely with printers and packaging suppliers to manage materials, specifications, and artwork requirements, and developed the brand’s first comprehensive packaging guidelines to support consistency and scalability.
To support ongoing range updates and new product releases, we transitioned from traditional product photography to a scalable 3D render workflow. An external 3D modeller developed accurate blank models for each packaging format, allowing the in-house team to apply updated artwork in Photoshop as ranges evolved.
Previously, fragmented product updates required multiple photoshoots, often resulting in inconsistencies in lighting, colour, styling and framing. This not only impacted brand cohesion but also delayed go-to-market timelines, as finished, printed stock was required before imagery could be captured and shared.
The 3D system resolved these challenges. It ensured visual consistency across the portfolio, reduced production costs, and enabled marketing assets to be created as soon as artwork was approved, allowing the brand to present a polished, unified image while moving to market faster.
